You may not have heard of James Van Doren, but you’ve definitely heard of the shoes he created that have been the mainstay of the California skateboard culture for decades.
These rubber-soled canvas leisure shoes have been known as Vans since the 1970s.
When the company started, only one style was available--the classic slip-on checkerboard boat shoe. Since then, the company has expanded to include a multitude of athletic shoe styles. Vans are a style that anyone can pull off--especially in the fall/winter season. This season a new celebrity favorite look is sporting these deck shoes with skirts and even cocktail dresses. An important marketing strategy in the fashion industry is incorporating celebrities into new styles that are not excessively popular yet. This is because most consumers are very likely to experiment with styles that they see their favorite celebrities wearing in every day life. This season, try wearing your Vans to formal events, class, the mall, etc. I guarantee you'll keep seeing this style on all the celebs you love.
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| The classic slip-on checkered Vans that Van Doren first designed. |
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| Kristen Stewart sporting the classic slip-on checkered Vans on the red carpet. |
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| Kristen Cavaliri wearing navy Vans while shopping in Los Angeles. |
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